Hotel Data Intelligence: Utilization For Increasing Bookings?

Data intelligence in the hotel industry is transforming the entire business operations by providing hoteliers insights to make data-driven decisions that improve their business operations, increase revenue, and enhance the guest experience. 

In today’s competitive hospitality industry, hotel data intelligence is a critical tool for hotels to stay ahead in the game. It doesn’t only helps hoteliers to make informed decisions but also provides the best possible experience to their guests. 

In addition to that, data intelligence can also be used to track the success of multiple initiatives taken by hoteliers and make ongoing improvements to their operations. 

What Is Data Intelligence & Why Hotels Need It? 

Data Intelligence refers to the process of collecting, storing, analyzing, and utilizing data to gain valuable insights and make informed decisions. 

In the hospitality industry, hotels can use data intelligence to improve their operations, customer experience, and marketing strategies. For example, hotels can track guest behavior, preferences, and feedback to tailor their services, optimize pricing, and improve overall guest satisfaction. 

With the help of data intelligence, hotels can make data-driven decisions that can improve their performance, increase revenue and get ahead of the competition.

How To Use Hotel Data Intelligence For Increasing Your Bookings?

The advantages of data analytics in the hotel industry are plenty and data intelligence is helping hotel owners skyrocket their businesses.

Below are a few of the advantages that data intelligence is providing to hoteliers.  

1. Optimizing Room Pricing

Data intelligence can help hoteliers to optimize room pricing by analyzing demand and competition data which is also known as yield management in the hospitality industry.

For setting an effective hotel price positioning there are different rate intelligence tools that help businesses track hotel pricing trends in real-time so that they can optimize their pricing as per the changing demands. 

One can take effective use of a dynamic pricing strategy to leverage their profits as per the situation with the help of these hotel data intelligence tools. 

One such effective tool is MakCorps Hotel API which provides real-time pricing data from multiple OTA’s. This information can be used to track hotel prices to ensure your hotel rates are competitive in the market. Undoubtedly, Hotel pricing monitoring is something that every hotel & OTA needs to do periodically to make sure that they are not overcharging or bearing the loss by giving too much discount.

In addition to that, Makcorps Hotel API also provides historical pricing data which can be analyzed using data analytics to identify trends, seasonal patterns, and market movements. This helps hotels to make informed decisions for future hotel pricing strategies to make them in line with market trends and demand.

2. Identifying Trends and Patterns

Data intelligence can help hotels to identify trends and patterns in booking behavior and guest preferences, which can help in increasing occupancy rates in hotels.

By collecting and analyzing data such as booking dates, room types, guest demographics, and spending patterns, hotels can gain insights into guest behavior and preferences. It can further help hoteliers to formulate their business operations as per the trends and patterns to get the maximum impact. 

3. Helps In Creating Segmented Marketing Campaigns

Data intelligence in hospitality can help hoteliers to create more effective marketing campaigns by allowing them to segment their target audience based on demographics such as age, gender, location, and past booking behavior.

Hoteliers can also use data intelligence to track the success of their marketing campaigns and make adjustments as needed to ensure maximum effectiveness. By using data to create informed marketing strategies, hoteliers can increase the reach and impact of their campaigns which results in increased bookings and revenue.

4. Improving Guest Experience

Data intelligence can help improve the guest experience by following four steps:

A. Identifying areas for improvement: 

By collecting and analyzing data on guest behavior, feedback, and preferences, hotels can identify areas of their operations that could benefit from improvement. For example, they may discover that guests are consistently dissatisfied with the quality of the breakfast buffet.

B. Collecting and analyzing guest feedback: 

With the help of user-friendly survey tools like Zonka Feedback, companies can design effective surveys and analyze the resulting data to make decisions. Gathering guest feedback through surveys, online reviews, and hotel API to gather data from OTAs and competitor sites and other sources provide valuable insights into what guests want and need. This information can be analyzed to identify common themes and areas for improvement.

C. Implementing changes based on data: 

Based on the insights gained from the data, hotels can make changes that address the identified areas of improvement. For example, the hotel might improve the quality of the breakfast buffet by sourcing better ingredients and offering a wider variety of items.

D. Measuring the impact of changes on guest satisfaction: 

Using data intelligence hotels can measure the impact of the changes on guest satisfaction by tracking feedback and occupancy rates. By continuously collecting and analyzing data, hotels can make ongoing improvements to the guest experience and ensure that they are providing the best possible service to their guests.

By using data intelligence to improve the guest experience, hotels can increase guest satisfaction, loyalty, and ultimately, revenue.

Conclusion

Data intelligence is playing an increasingly important role in the hotel industry by providing hoteliers with valuable insights and enabling them to make data-driven decisions.

In an industry where competition is fierce and guests have high expectations, data intelligence is a critical tool for hotels to survive & stay profitable. As the hospitality industry continues to evolve, it is likely that data intelligence will play an even more prominent role in the future.

So, set out to make hotel data intelligence an integral part of your hotel business. And, don’t forget to check out these data intelligence tools that help your hotel employees to get the work done in less time with better accuracy.