Marketing for Travel Agencies: A Guide To Thrive In Competitive Market

Marketing for Travel Agencies: A Guide To Thrive In Competitive Market

Do you know? Tourism has emerged as one of the largest, fastest-growing, and most competitive industries worldwide in the twentieth century. (source) Reflecting on this, a Google study revealed that 90% of travelers turn to the Internet before making their final booking decisions.  (source) Since travelers have countless options at their fingertips, capturing and retaining…

Open Pricing Strategy For Maximizing Hotel Revenue

Open Pricing Strategy For Maximizing Hotel Revenue

Setting the right price for hotel rooms is a critical aspect of maximizing revenue and open pricing is at the forefront of modern strategies.  Open pricing empowers hotels to adjust room rates in real-time based on demand, customer preferences, and market conditions.  By using open pricing, hotels can attract a broader range of guests and…

Hotel Market Intelligence: Definition, Importance and Implementation

Hotel Market Intelligence: Definition, Importance and Implementation

Know what your competitors are doing; that is going to put you ahead in this fierce business environment of the hotel industry. This is where hotel market intelligence comes in to help you achieve that. Market intelligence is used in data collection that helps the making of successful driving decisions. For a hotel business, the…

How to Increase Direct Bookings for Hotels

How to Increase Direct Bookings for Hotels

Expedia’s Path to Purchase research discovered that booking a hotel room often starts online, with a staggering 80% of travellers using Online Travel Agencies before making the reservation. This trend highlights the significant influence OTAs have over the booking process, which positions them as a primary go-to resource for travellers.  This reliance on OTAs presents…

6 Sabre APIs Alternatives & Competitors

6 Sabre APIs Alternatives & Competitors

Why limit yourself to what’s familiar? Whether you’re searching for the exact services that Sabre APIs provide or seeking change that is more economical or better suited to your needs, you’ve come to the right place. Change can sometimes bring additional flexibility, diversity, or a unique user experience. So, let’s explore some Sabre alternatives that…

How To Set Best Available Rate Pricing Strategy For Your Hotel?

How To Set Best Available Rate Pricing Strategy For Your Hotel?

Dear hoteliers! Are you working round the clock, but those empty hotel rooms are still looking like a ghost town?  And your prospective guests?  Are they enjoying your competitor’s tantalizing rates? Hold on, though. There is a secret remedy to your troubles – “The Best Available Rate Pricing Strategy.” Think of it as a VIP…

How To Set Market Competition-Based Pricing For Hotels?

How To Set Market Competition-Based Pricing For Hotels?

Hoteliers! Buckle up, because today we’re going to crack the code of one of the most crucial aspects of running a successful hotel – setting the correct prices.  If you’ve been wrestling with the challenge of setting competitive prices that attract guests while preserving optimum margins, you’ve landed in the right place!  So, are you…

9 Marketing Ideas Used By Hotels To Increase Occupancy Rate

9 Marketing Ideas Used By Hotels To Increase Occupancy Rate

Have you ever found yourself during the off-season, surrounded by vacant hotel rooms and sleepless nights, questioning where you went wrong? Fret not, In this blog, we’re about to reveal the data-driven hotel marketing by top hotels to increase their occupancy rates, no matter the season. So, get down to business to unlock the winning…