Did you know that two out of three travelers use OTAs to plan or research their trips? That’s a huge chunk of potential guests! So, if your listings aren’t converting, you’re missing out on a massive opportunity to boost your hotel’s revenue. But here’s the good news—optimizing your OTA conversions doesn’t have to be complicated….
Do you know? Tourism has emerged as one of the largest, fastest-growing, and most competitive industries worldwide in the twentieth century. (source) Reflecting on this, a Google study revealed that 90% of travelers turn to the Internet before making their final booking decisions. (source) Since travelers have countless options at their fingertips, capturing and retaining…
Picture this: A traveller booked a hotel in Philadelphia from an online travel agency (OTA) at a discounted deal. Upon reaching the hotel destination, he is informed that the hotel he booked is actually in New Jersey. The traveller then spends hours trying to get his refund for the wrong hotel booking. Imagine the hassle…
The hotel industry is seeing unprecedented growth, with a market size that surged to 1.5 trillion U.S. dollars in 2023. Occupancy rates have also bounced back to pre-pandemic levels, reflecting strong demand across the globe. But with this boom comes intense competition, and hotels are no longer competing on just location or amenities—they’re competing on…
Attention, hotel owners, online travel agencies, and travel tech companies. Are you tired of the hassle of manually managing your hotel bookings, availability, and pricing? Look no further because the best hotel API providers are here to revolutionize your hotel business or travel planning experience. Before diving in, sharpen your understanding of hotel APIs and…
As a hotel owner, implementing effective pricing strategy can transform your property from merely surviving to thriving in a competitive market. If you’re exploring effective pricing strategies to enhance room sales at your hotel, this guide offers the insights you need. In this blog, you will discover hotel pricing strategies, factors that influence them, and…
Are you a hotel owner, part of a hotel chain, or an operator within an online travel agency, tired of the guessing game involved in setting the right room prices? Or, concerned about potentially driving away guests with rates that are too high, or undermining your revenue with prices too low? If so, a Hotel…
The online travel industry is a high-stakes game. Giants like Expedia and Booking.com are taking the lead. Competition is fierce which makes staying ahead of the curve crucial. To survive and thrive in the online travel industry, you need to be sharp, make the process swift, and most importantly adopt technology for tech-savvy users. Because…
Setting the right price for hotel rooms is a critical aspect of maximizing revenue and open pricing is at the forefront of modern strategies. Open pricing empowers hotels to adjust room rates in real-time based on demand, customer preferences, and market conditions. By using open pricing, hotels can attract a broader range of guests and…
Know what your competitors are doing; that is going to put you ahead in this fierce business environment of the hotel industry. This is where hotel market intelligence comes in to help you achieve that. Market intelligence is used in data collection that helps the making of successful driving decisions. For a hotel business, the…
Expedia’s Path to Purchase research discovered that booking a hotel room often starts online, with a staggering 80% of travellers using Online Travel Agencies before making the reservation. This trend highlights the significant influence OTAs have over the booking process, which positions them as a primary go-to resource for travellers. This reliance on OTAs presents…