OTA Insight (Lighthouse) Alternatives for Hotel Pricing Data

If you’ve been searching for hotel pricing tools, chances are you’ve come across OTA Insight (Lighthouse). What you might not know is that it recently changed its name to Lighthouse, as part of a rebranding in September 2023. The platform still does what it’s known for: collecting and analyzing hotel pricing and competitor data at scale, with over 1.7 billion hotel rates gathered daily across 300,000+ properties.

It’s used by both hoteliers and OTAs to make sharper pricing decisions and improve revenue strategies. But like any tool, it may not fit everyone’s needs the same way.

Whether you’re currently using Lighthouse (formerly OTA Insight) or just starting your search for pricing data solutions, having options is key. 

In this blog, we’ve put together a list of five reliable alternatives for getting hotel pricing data so you can choose the one that suits your goals and helps you drive smarter growth.

5 Solid Alternatives to Lighthouse (Formerly OTA Insight) for Accurate Hotel Pricing Data

Tool	Free Trial	Starting Price	Key Features
Makcorps	30 days (no card)	$350/month	Real-time hotel price API- Data from 200+ OTAs- Competitor price analysis- No-code integrations (e.g., Make, Google Sheets)
RateGain	14 days	Not publicly listed	Real-time rate intelligence- Data from 500+ sources- Geo-based & mobile rates- PMS & CRS integration- Intuitive dashboards
Fornova	Free trial available	Not publicly listed	Competitive Intelligence (CI)- Distribution Intelligence (DI)- Revenue Intelligence (RI)- E-Commerce Optimizer
Beyond Pricing	30 days (no card)	1% of bookings + $19/month	Dynamic daily pricing- Market & search data-driven- Bulk updates- Profitability health score
RoomPriceGenie	14 days (no card)	$119/month (Starter Plan)	Real-time pricing optimization- 12-month forecast- PMS/channel manager integration- Autopilot (up to 12 updates/day)- Custom pricing rules

1. Makcorps

Makcorps offers a simple yet powerful hotel price API that pulls real-time pricing data from 200+ OTAs. Whether you’re a hotelier, an OTA, or a developer building tools for travel pricing, this API gives you direct access to clean, reliable data, no assumptions, no AI guesswork, just exact data derived from the OTA websites. 

What sets Makcorps apart is its focus on competitor price analysis. You get the cheapest prices of the hotels for any given location in each response, which means you can track what your competitors are charging in real time. This creates a clear opportunity for rate intelligence; instead of reacting late to pricing shifts, you can stay proactive by adjusting your rates strategically and staying ahead of the curve.

For OTAs and hoteliers, this data can be used to:

• Benchmark competitor pricing across platforms
  
• Adjust pricing strategies on the fly
  
• Monitor market fluctuations day by day
  
• Feed clean pricing data into dashboards and analytics tools
  

You can integrate the API directly into your website or application. If you’re working in Google Sheets or prefer a no-code setup like Make.com, check out this step-by-step guide:

👉 How to extract hotel prices from multiple vendors using Google Sheets

👉 Track Hotel Deals Under Budget with Make and Hotel Price API

Want a deeper look at how the API works? Watch this short video tutorial 👇

Free Trial: And if you’re curious about the available data points or want to try before you buy, take a look at the official API documentation.

Plan and Pricing: Makcorps paid plans start at $350 per month for 10,000 API calls, with an advanced plan at $500 per month for 50,000 calls. For higher usage, custom plans are available upon request. Check out the full pricing here.

2. RateGain

RateGain is a comprehensive hotel pricing and distribution platform designed for hoteliers, OTAs, and travel businesses aiming to enhance their revenue strategies. Its flagship tool, Navigator, delivers real-time rate intelligence by aggregating data from over 500 sources, including OTAs, GDS, and metasearch platforms:

Key Features:

• Real-Time Rate Intelligence: Access up-to-date competitor pricing, mobile rates, geo-based rates, and member-exclusive rates to make informed pricing decisions.
  
• Comprehensive Data Coverage: Monitor rates across various channels to ensure a holistic view of what rates are in the market.
  
• Seamless Integrations: You can easily integrate with existing systems such as PMS and CRS to streamline operations.
  
• User-Friendly Interface: Navigate through intuitive dashboards that simplify complex data that helping you in prompt decision-making.
  

Free trial: RateGain offers a 14-day free trial of its Navigator platform so that users can experience its capabilities without any commitment. Apart from that, if you’re in doubt before committing to a paid plan, you can even request a personalized demo to explore the platform’s features in depth according to your business needs. 

Price: The exact pricing isn’t publicly listed, as it depends on your specific requirements. You can talk to sales to get a custom quote based on your needs.

3. Fornova

Fornova is a data-driven platform designed to help hotels and OTAs optimize their pricing, distribution, and revenue strategies. This is trusted by over 20,000 hotels worldwide, including major brands such as Marriott, Hilton, Accor, and more. Fornova offers a suite of tools that provide deep insights into market dynamics and competitor behaviour.

Key Features:

• Competitive Intelligence (FornovaCI): This feature comes in an organized dashboard that allows users to monitor and compare their property’s performance against competitors across various channels and points of sale. What makes it great is, it tracks rates from over 100,000 brand.com and OTA websites daily to provide comprehensive data for informed pricing decisions.
  
• Distribution Intelligence (FornovaDI): This is another useful feature that helps users to gain visibility into how your rates are displayed across OTAs and metasearch platforms. This helps to quickly identify discrepancies and ensures rate parity, and allows you to take quick actions in cases of rate disparity and too-low prices are listed on the OTA platforms, which can reduce your margin and brand reputation.
  
• Revenue Intelligence (FornovaRI): This unified dashboard consolidates data from various systems and offers insights into customer segmentation, booking patterns, and revenue performance. This tool helps users to make strategic decisions to maximise profitability.
  
• E-Commerce Optimizer: With this, companies can improve their digital marketing efforts by optimising spend on programmatic channels that lead to better ROI and increased direct bookings. 

Free Trial: Fornova offers a free trial of its solutions and allows potential users to experience the platform’s capabilities firsthand. Interested parties can fill out a form on their website to initiate the trial.

Price: Fornova does not publicly disclose exact pricing, but according to Capterra, it starts at $41.00 per month for one feature. Pricing varies based on the features and scale your business requires. To know more, contact them.

4. Beyond Pricing

Beyond Pricing is a dynamic pricing and revenue management platform tailored for short-term rental operators, including hotels and OTAs. It offers real-time pricing adjustments based on market data, which is used to optimize revenue and occupancy rates.

Key Features:

• Dynamic Pricing: Beyond’s algorithm adjusts prices daily with consideration of factors like seasonality, local demand, and booking patterns.
  
• Market Insights: Provides real-time data on market trends, competitor pricing, and occupancy rates to inform pricing strategies.
  
• Search-Powered Pricing: Utilizes guest search data to predict demand and adjust prices proactively.
  
• Bulk Actions: Allows users to update pricing and policies across multiple listings simultaneously and streamlining management.
  
• Health Score: Assigns a score to each listing based on profitability metrics to help in identifying areas for improvement.
  

Free Trial: Beyond Pricing offers a 30-day free trial with no credit card required and gives users full access to its features before making any commitments. 

Pricing: Its pricing model is commission-based, typically charging 1% of bookings, which aligns the platform’s success with your performance. Additionally, market rate reports are available starting at $19 per month. Find more about pricing and plans from here.

5. RoomPriceGenie

RoomPriceGenie is a revenue management solution tailored for independent hotels, B&Bs, and serviced apartments. It automates pricing decisions using real-time data, aiming to boost revenue and save time for hoteliers.

Key Features:

• Real-Time Pricing Optimization: Automatically adjusts room rates based on market demand, booking patterns, and local events.
  
• Autopilot Feature: Enables automated price updates to your PMS or channel manager up to 12 times a day.
  
• Manual Overrides: Allows hoteliers to set fixed prices or make manual adjustments when necessary.
  
• Custom Pricing Rules: Set minimum and maximum price thresholds and apply specific adjustments for events or seasons.
  
• Integration Capabilities: Compatible with over 70 PMS and channel managers to facilitate seamless operations.

Free Trial: RoomPriceGenie offers a 14-day free trial with no credit card required and gives users a hands-on experience before making any commitment. 

Pricing: RoomPriceGenie offers a Starter plan at $119/month, which includes 12 months of future price recommendations, real-time pricing updates, and weekly automated uploads to your PMS. They also offer Advanced and Professional tiers with additional features like more frequent price updates, extended forecast visibility, and deeper customization ideal for larger or more dynamic properties. Get more info about plans and pricing from here,

Conclusion:

Choosing the right hotel pricing tool can make a serious difference to your revenue strategy. While OTA Insight (Lighthouse) is widely used, the alternatives listed above each bring their strengths, whether it’s raw data access, dynamic pricing, or real-time rate intelligence. 

Take a moment to explore each one, weigh the features against your needs, and pick the solution that fits your business best. Most offer free trials or demos, so you can get started without risk. Don’t wait, check them out and take the first step toward smarter pricing and better margins today.