9 Best Hotel Business Intelligence Tools in 2025 (Features, Pricing, Use Cases)

Business decisions have to move fast in the hotel industry. But without clear data, it’s hard to know what’s working and what’s not. That’s why more hotels are turning to business intelligence tools to guide everything from revenue optimization to guest experience strategy.

These platforms help centralize and visualize performance across your tech stack. Instead of manually piecing together reports, your teams can spot trends, uncover missed opportunities, and act on real-time insights.

The shift is already happening. According to a HotelTechReport survey, 81% of hoteliers believe technology will play a much bigger role in hotel success over the next five years. And 99% say they expect their peers to increase their tech use during that same period.

The message is clear: hotel operators need business intelligence tools to drive results.

In this post, we have put together 9 hotel BI tools that will in organize data to drive performance, improve decision-making, and stay competitive in 2025.

What is Hotel Business Intelligence?

Business Intelligence in hotels is a system that extracts data from various sources, transforms it, arranges it in a centralized repository, and finally presents it in a meaningful format to further utilize it in various business functions. 

These BI tools offer fast and widespread access to accurate information and insights.

By providing unique features and reports, these tools also keep track of both historical and future activity and also help in understanding where opportunities exist within their business to increase profits.   

9 Best Business Intelligence Tools for Hotel Industry

Tool	Category	Key Features	Pros	Cons	Pricing
MakCorps Hotel Price API	Hotel Price Data / BI	Competitor tracking, benchmarking, pricing alerts, historical data	Easy updates, competitive edge, historical data	No booking option	Free 30-day trial, $350/mo basic, $500/mo premium, custom plans
Lighthouse (OTA Insight)	BI & Data Visualization	Dashboards, PMS integration, market insights	Automated data collection, multi-property, detailed insights	Rigid filters, limited reports	Custom pricing (on request)
Scoreboard by Duetto	BI & Forecasting	Day-level forecasts, AI analytics, custom reports	Automated integration, multi-property management	Limited to group reporting	Custom pricing (on request)
Hotel IQ	BI & Performance Analytics	Forecasting, PMS integration, predictive analytics	Speeds revenue planning, corporate/agency tracking	Limited KPIs, weak customisation	Essential: $1/room, Smart: $2/room, Gifted: $4/room + add-ons
Hotellistat	Hospitality Analytics	Competitor analysis, social media, trend analytics	Cost-effective rate shopping, built-in social tools	No auto rate updates, marketing heavy	Smart €469/mo, Clever €649/mo, Intelligent €899/mo
D-Edge	Distribution Intelligence	Channel analysis, revenue planning	User-friendly, automated data gathering	Reporting limited to distribution	Pricing not public (on request)
IdeaS RevPlan	Revenue Intelligence	Forecasting, budgeting, market & internal data	AI-driven automation, strong forecasting	Limited history, weak dashboards	Pricing not public (on request)
M3 Insight Software	BI & Accounting	Dashboards, F&B reporting, budgeting	Forecasting, F&B analytics	Few pre-made reports, lacks tracking	Pricing not public (on request)
ProfitSage (ProfitSword)	Price Intelligence	Budgeting, forecasting, business & marketing plans	Accurate analysis, reliable forecasting	Limited reports, slower performance	Pricing not public (on request)

1. Makcorps Hotel Price API

If you’re in the hotel business, tracking competitor pricing isn’t optional but survival.

MakCorps Hotel Price API gives hotel businesses access to live pricing data from over 200 online travel agencies. It helps you monitor how competitors are pricing across different platforms.

You get clear visibility on market rates. That means smarter decisions on pricing, promotions, and positioning.

You can use the data for:

• Competitive benchmarking
• Revenue strategy
• Market analysis
• Pricing alerts

The API fits into your system easily. It works with your existing tech stack or can be used as a standalone tool. Even non-developers can extract hotel pricing data into a spreadsheet in just a few steps. This tutorial explains how to extract hotel pricing data into a Google Sheet.

Watch the video below to see how it works and what the response looks like.

Pros – 

• Easy access to price updates of the industry for tracking hotel prices effectively.
• Secure competitive advantage and sharp pricing by analyzing competitor’s strategies.
• Also Provides Historical Hotel Pricing Data.

Cons – 

Doesn’t allow other facilities such as booking hotels.

Pricing – 

• Free Trial Pack: 30-day trial, no credit card required.
• Standard Monthly Pricing:
  • $350 per month (details not specified but typically basic usage)
  • $500 per month (premium tier)
  • Custom Plan: Negotiated for high-volume or specialized enterprise use.

2. LightHouse

Lighthouse, formerly known as OTA Insight, is a user-friendly hotel business intelligence software that delivers clear, actionable data through its extensive feature set.

One of the most essential USPs of this tool is its ability to act as a hotel data visualization tool, exporting PMS data into clear dashboards with all the KPIs displayed in a user-friendly way.

It helps its customers to easily visualize and leverage the data directly. To explore OTA insight alternatives head over to the article.

Pros – 

• Has an automated approach to data collection and integration.
• It offers both multi-property management and multi-user optimizations.
• Provides the tiniest details of the market data insights.

Cons – 

• Doesn’t allow its user to choose the data to display for the segmentation filter.
• Has rigid report customization.

Pricing – 

There are no fixed plans and therefore not listed publicly. They are tailored to hotel size, number of users, and modules requested. Reach out for the pricing.

3. Scoreboard by Duetto

Scoreboard by Duetto stands out from other hospitality BI tools that provides utting-edge analytics and AI.

It offers customized reports based on precise day-level conjectures on an intuitive and user-friendly dashboard. 

It is a practical and advanced hotel software that is time-tested and makes a real difference in hotel performance data reports.

Pros – 

• It offers automated data collection integration.
• Provides multi-property management.

Cons – 

It is limited to group segment reporting.

Pricing – 

Customer prices are available only.

4. Hotel IQ

For the revenue managers that daily deal with the hassle of manually taking care of tedious spreadsheets, it’s time to switch to intelligent, visual reports and dashboards.

Hotel IQ is an effective business intelligence and hotel performance analytics platform for hotel data management and revenue management, helping you save hours otherwise lost to manual reporting.

It utilizes information from the PMS, your property, and other interior and external sources to provide reliable data and predictive forecasts.

Pros –

• It helps you pace up your revenue.
• Offers corporate and travel agency account tracking.

Cons-

• Has limited report customization and lacks some KPIs.

Pricing –

Essential: From $1 per room/month (minimum billing 100 rooms). Includes core analytics and dashboards with current-year data plus 1 year of history, unlimited users, reporting, market/booking/channel analysis.

Smart: From $2 per room/month. Adds more analytics, trends, pickup/pace (plus historical), lead time, length of stay, stay trends, total revenue, with 2 years of history.

Gifted: From $4 per room/month. Includes everything in Smart, plus 3 years of data history, corporate/agency account management, sandbox for custom reporting.

Add-ons: STR integration, F&B analytics, AI-powered forecasting/budgeting (each priced separately).

5. Hotellistat

Hotellistat is an all-in-one hospitality business analytics tool that is highly effective for digital marketing positioning, marketing, and competitor analysis for your hotel.

It offers an innovative revenue market and business intelligence strategy that saves you time and money.

Pros – 

• It is a cost-effective rate-shopping tool.
• Has built-in social media management.

Cons – 

• Do not automatically update rates.
• Focuses more on marketing rather than overall business intelligence.

Pricing – 

• Smart plan: 469€/month includes core BI, rate shopping for 2 OTAs, dashboard, basic market analytics, reputation and social media management.
• Clever plan: 649€/month adds more OTAs for rate shopping (3 total), trend analytics, group forecasting, and deeper e-commerce/reputation insights.
• Intelligent plan: 899€/month provides advanced business intelligence modules, rate shopping for 4 OTAs, custom reports, multi-level recommendations, statistics, and portal connectivity.

6. D-Edge

D-Edge is useful business intelligence in the hospitality industry that does more than collect and analyze data.

It provides a deeper understanding of the distribution channels, their performance, and their behaviors to make decisions effectively.

Strategically planning can effectively increase your revenue generation.

Pros –

• It is a user-friendly application and offers automated data gathering.

Cons – 

• Its reporting is limited to distribution.

7. IdeaS RevPlan

IdeaS RevPlan is often described as both a business intelligence and revenue intelligence tool because of its strong focus on forecasting and budgeting. Instead of just tracking room performance, it delivers accurate total revenue forecasts across rooms and F&B and helps hotels make smarter financial plans.

By combining market data with internal hotel metrics, it gives managers a clear picture of where revenue opportunities lie and how to maximise profitability.

Pros – 

• It helps you analyze both market and internal data.
• Has automated decision-making with AI and machine learning.

Cons – 

• It offers limited historical data lookback.
• Has a lack of analytics dashboard.

Pricing – 

Pricing is not publicly listed. Hotels must request a custom quote tailored to their specific requirements on the official website.

8. M3 Insight Software

M3 offers a simple-to-use administrative center, accounting innovation, and dashboards that display various KPIs across all your hotel locations.

Pros –

Offers forecasting and budgeting, food and beverage reporting, analysis, and forecasting.

Cons – 

It has limited pre-made reports. Also, it lacks corporate and travel agency account tracking.

Pricing – 

On M3, prices are not standardised and listed publicly. Pricing provided by request, depending on the size of the hotel or group and the complexity of integration.

9. ProfitSage by ProfitSword

ProfitSword is an effective price intelligence for hotels that have created deep connections with more than 100+ hotel owners.

It is a reliable data collection and analysis tool with curated features for the hospitality industry.

Its unique intelligence is perfect for budgeting and forecasting which helps hotel managers to generate high profits.

Pros – 

• Provides business and marketing plans, accurate data analysis, and forecasting.

Cons –

• Limited reporting tools, and slower loading time.

Pricing –

Prices are not listed. Hotels can request a quote matching their portfolio and integration requirements.

What’s Next in Hotel BI (Beyond Tools)

Business intelligence in the hotel industry is evolving rapidly. A few advances are about to become routine, and you’ll want your content to reflect that.

• Adaptive AI that thinks ahead
  BI will do more than report. It will predict. Expect models that forecast booking dips or surges hours out, flag rooms likely to need maintenance, or spot upsell opportunities before guests ask. Industry voices already say AI is migrating beyond chatbots into full decision engines.
• Smart environments feed data
  Sensors, room temperature, motion, and light usage will be able to feed real-time data into BI. That gives hotels the power to tweak pricing, detect inefficiencies, or customize a guest’s comfort on the fly.
• Guest behaviour as currency
  BI will be able to draw signals from guest history, such as what they did, what they liked, and how they rated stays, to craft offers, room settings, and services before guests even think to ask. This kind of personalization doesn’t just improve satisfaction, it also strengthens your hotel occupancy strategy by keeping rooms filled with the right guests at the right time.
• BI meets automation & action loops
  Reports are so last decade. The next-gen BI will kick off actions, dynamic price changes, housekeeping alerts, and service triggers with minimal human touch.
• Cloud, data hygiene & trust as foundations
  None of the trends matter unless data pipelines are clean and secure. Hoteliers will double down on unified platforms, secure guest consent, and cloud-based BI so things move fast, safely.

Frequently Asked Questions:

Final Thoughts:

Choosing the right hotel BI tool can directly impact how fast and accurately you make decisions. Each software listed above focuses on a different area such as pricing, forecasting, budgeting, or performance tracking, but all of them play a role in building a stronger data-driven hotel strategy.

Some are better suited for small teams, others for large chains.

Explore the tools, compare features, and go with the one that fits your business goals and workflow. A well-picked BI platform helps you cut manual work, react faster, and stay ahead in 2025.