The online travel industry is a high-stakes game. Giants like Expedia and Booking.com are taking the lead. Competition is fierce which makes staying ahead of the curve crucial. To survive and thrive in the online travel industry, you need to be sharp, make the process swift, and most importantly adopt technology for tech-savvy users. Because…
Want to boost your hotel’s revenue and leave outdated pricing methods behind? Open Pricing can help you do that—this strategy is a game-changer for hotels that want to tap into every booking’s revenue potential. This flexible approach means no more one-size-fits-all rates or outdated seasonal pricing. Instead, Open Pricing lets you adjust rates based on…
In the hotel industry, success is not just about offering great rooms and exceptional service but knowing how to position your property in a constantly shifting market. Room rates can fluctuate 20% depending on factors like seasonality, local events, and competitor pricing. Without the right insights, you risk either overpricing your rooms and driving guests…
Expedia’s Path to Purchase research discovered that booking a hotel room often starts online, with a staggering 80% of travellers using Online Travel Agencies before making the reservation. This trend highlights the significant influence OTAs have over the booking process, which positions them as a primary go-to resource for travellers. This reliance on OTAs presents…
The travel industry is booming—but so is the competition. In 2023, according to research published on research and markets the global online travel market was valued at $512.5 billion USD and it’s projected to soar to $1.26 trillion by 2032 with a 12.99% annual growth rate. What does this mean for your travel agency? It…
Dear hoteliers! Are you working round the clock, but those empty hotel rooms are still looking like a ghost town? And your prospective guests? Are they enjoying your competitor’s tantalizing rates? Hold on, though. There is a secret remedy to your troubles – “The Best Available Rate Pricing Strategy.” Think of it as a VIP…
The travel market is continuously growing and it has become an industry with more than $854.80 billion market size. But with time many big players have jumped the ship to take their own piece of share. With this price war has become very natural. Multiple travel agencies started collecting a tremendous amount of data from…
Hoteliers! Buckle up, because today we’re going to crack the code of one of the most crucial aspects of running a successful hotel – setting the correct prices. If you’ve been wrestling with the challenge of setting competitive prices that attract guests while preserving optimum margins, you’ve landed in the right place! So, are you…
Hey there, fellow hotelier! Let’s face it, the off-season in the hotel industry can be a tough nut to crack. Seeing those empty rooms and a deserted lobby can be disheartening. But guess what? The low occupancy phase isn’t a never-ending tunnel. In fact, it’s a golden opportunity to innovate and implement new ideas and…
Have you ever found yourself during the off-season, surrounded by vacant hotel rooms and sleepless nights, questioning where you went wrong? Don’t worry! In this blog, we’re about to reveal the data-driven hotel marketing by top hotels to increase their occupancy rates, no matter what’s the season. So, get down to business to unlock the…