{"id":859,"date":"2024-12-19T10:03:34","date_gmt":"2024-12-19T10:03:34","guid":{"rendered":"https:\/\/www.makcorps.com\/blog\/?p=859"},"modified":"2025-08-08T13:05:55","modified_gmt":"2025-08-08T13:05:55","slug":"hotel-comp-set","status":"publish","type":"post","link":"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/","title":{"rendered":"Hotel Comp Set Analysis: How to Identify It To Outperform Your Competitors"},"content":{"rendered":"<div style=\"\n  max-width: 600px;\n  margin: 42px auto;\n  border-radius: 18px;\n  background: #fff;\n  box-shadow: 0 8px 38px 0 rgba(243,148,25,0.20), 0 2.5px 14px 0 rgba(20,20,20,0.10);\n  font-family: 'Inter', 'Segoe UI', Arial, sans-serif;\n  padding: 0 0 30px 0;\n  border: 2.5px solid #fff3e4;\n  overflow: hidden;\n  position: relative;\n  transition: box-shadow 0.2s;\n\">\n\n  <!-- Accent Glow Bar -->\n  <div style=\"\n    height: 7px;\n    background: linear-gradient(90deg, #F39419 0%, #ffc977 100%);\n    border-radius: 0 0 12px 12px;\n    box-shadow: 0 0 18px 0 #F3941988;\n  \"><\/div>\n\n  <!-- Heading -->\n  <div style=\"\n    background: #F39419;\n    color: #fff;\n    font-weight: 800;\n    font-size: 21px;\n    padding: 22px 38px 16px 38px;\n    letter-spacing: 0.3px;\n    display: flex;\n    align-items: center;\n    gap: 13px;\n    box-shadow: 0 2px 14px 0 rgba(243,148,25,0.09);\n  \">\n    <span style=\"font-size: 25px; line-height: 1;\">\u26a1<\/span>\n    TL;DR \u2013 Hotel Comp Set Analysis\n  <\/div>\n\n  <!-- Content -->\n  <div style=\"padding: 35px 38px 0 38px;\">\n\n    <div style=\"margin-bottom: 22px; display: flex; align-items: flex-start; gap: 10px;\">\n      <span style=\"font-size: 22px; color: #F39419; margin-top:1px;\">\ud83c\udfe8<\/span>\n      <div>\n        <span style=\"font-weight: 600; color: #F39419;\">Choose the Right Competitive Set:<\/span>\n        <div style=\"margin-top:6px; color:#232323; font-size: 17.5px;\">\n          Benchmarking against the right hotels ensures accurate performance tracking, smarter pricing, and better revenue management.\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div style=\"margin-bottom: 22px; display: flex; align-items: flex-start; gap: 10px;\">\n      <span style=\"font-size: 22px; color: #F39419; margin-top:1px;\">\ud83d\udcca<\/span>\n      <div>\n        <span style=\"font-weight: 600; color: #F39419;\">Key Metrics:<\/span>\n        <div style=\"margin-top:6px; color:#232323; font-size: 17.5px;\">\n          Track <b>ADR<\/b> (Average Daily Rate), <b>RevPAR<\/b> (Revenue per Available Room), and occupancy for true market insight.\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div style=\"margin-bottom: 22px; display: flex; align-items: flex-start; gap: 10px;\">\n      <span style=\"font-size: 22px; color: #F39419; margin-top:1px;\">\ud83d\udcdd<\/span>\n      <div>\n        <span style=\"font-weight: 600; color: #F39419;\">How to Identify Yours:<\/span>\n        <div style=\"margin-top:6px; color:#232323; font-size: 17.5px;\">\n          Apply the <b>5 Ps<\/b> (Proximity, Pricing, Positioning, Product, Purpose), use the <b>MakCorps Hotel Price API<\/b>, and monitor competitor emails, websites, blogs, and packages.\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div style=\"\n      background: #fff7eb;\n      border-left: 5px solid #F39419;\n      border-radius: 7px;\n      padding: 15px 20px 15px 18px;\n      font-size: 16.5px;\n      color: #7d4b08;\n      font-weight: 500;\n      margin-top: 8px;\n      box-shadow: 0 1px 8px 0 rgba(243,148,25,0.08);\n      display: flex;\n      align-items: center;\n      gap: 9px;\n    \">\n      <span style=\"font-size: 19px;\">\ud83d\udca1<\/span>\n      <span>\n        <b>Quick Tip:<\/b> The right comp set = actionable market intelligence to outperform competitors and grow revenue.\n      <\/span>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<p>If you&#8217;re a part of the <a href=\"https:\/\/www.makcorps.com\/blog\/hotel-revenue-management-best-strategies-tools-importance\/\">hotel revenue management<\/a> or hotel booking business where every move counts, staying ahead of the competition is crucial.<\/p>\n\n\n\n<p>You need an essential weapon that gives you a bird&#8217;s eye view of the market and helps you make strategic decisions.&nbsp;<\/p>\n\n\n\n<p>In this blog post, we&#8217;ll break down the basics of competitive set in the hotel industry, including what it is and how you can identify the correct one for your hotel for an<a href=\"https:\/\/www.makcorps.com\/blog\/hotel-competitor-analysis\/\"> effective hotel competitive analysis<\/a> to gain a competitive edge.<\/p>\n\n\n\n<p>Because we believe that success is measured by how well a hotel performs compared to its comp set.<\/p>\n\n\n\n<p>So, stay attuned till the end.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #e29a12;color:#e29a12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #e29a12;color:#e29a12\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#What_is_a_Comp_Set\" >What is a Comp Set?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#Why_Choosing_The_Right_Competitive_Set_Matters\" >Why Choosing The Right Competitive Set Matters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#How_Do_You_Identify_Your_Hotel_Competitors\" >How Do You Identify Your Hotel Competitors?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#1_Look_For_Hotels_With_Similar_Pricing\" >1. Look For Hotels With Similar Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#2_Subscribe_To_Emails\" >2. Subscribe To Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#3_Checking_Competitors_Websites_And_Blogs\" >3. Checking Competitors\u2019 Websites And Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#4_Check_Out_Their_Packages\" >4. Check Out Their Packages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#Conclusion\" >Conclusion:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#Frequently_Asked_Questions\" >Frequently Asked Questions:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#What_is_the_difference_between_a_primary_and_secondary_comp_set\" >What is the difference between a primary and secondary comp set?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.makcorps.com\/blog\/hotel-comp-set\/#How_can_I_use_comp_set_data_to_improve_my_hotels_performance\" >How can I use comp set data to improve my hotel\u2019s performance?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Comp_Set\"><\/span>What is a Comp Set?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A hotel comp set, short for &#8220;competitive set,&#8221; includes a group of hotels that are considered direct competitors to each other. These hotels usually share similar characteristics, such as size, location, or guest amenities, which makes them comparable in the eyes of potential guests. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.makcorps.com\/blog\/wp-content\/uploads\/2024\/12\/hotel-comp-set-1024x512.png\" alt=\"what is hotel comp set and how to analyse it\" class=\"wp-image-2481\" srcset=\"https:\/\/www.makcorps.com\/blog\/wp-content\/uploads\/2024\/12\/hotel-comp-set-1024x512.png 1024w, https:\/\/www.makcorps.com\/blog\/wp-content\/uploads\/2024\/12\/hotel-comp-set-300x150.png 300w, https:\/\/www.makcorps.com\/blog\/wp-content\/uploads\/2024\/12\/hotel-comp-set-768x384.png 768w, https:\/\/www.makcorps.com\/blog\/wp-content\/uploads\/2024\/12\/hotel-comp-set.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hotel managers use this set to gauge how well their property is performing by comparing metrics like room rates, occupancy rates, and services against those of the hotels in the comp set. This comparison helps them identify strengths to promote, weaknesses to improve, attract more guests and increase revenue.<\/p>\n\n\n\n<p><strong>Understand it by this example:<\/strong> Sunny Shores, a beachfront hotel in Miami, forms a comp set with Ocean View Retreat and Blue Horizon Inn to evaluate its market standing. These hotels share similar attributes such as location, size, and target market which makes them direct competitors. The manager of Sunny Shores reviews metrics like room rates, guest services, and satisfaction scores. Noticing that Ocean View Retreat enjoys higher guest ratings due to its superior spa services, Sunny Shores can decide to upgrade its spa offerings to boost its own ratings and attract more visitors.<\/p>\n\n\n\n<p><strong>To understand more precisely, learn how to do comp set analysis for your hotel our hotel by watching this video:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hotel&#039;s Competitive Set\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/FsmbsCwXeio?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">How to build a competitive set for your hotel?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choosing_The_Right_Competitive_Set_Matters\"><\/span><strong>Why Choosing The Right Competitive Set Matters<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not every hotel in the same city is a right competitor, and realistically, you can\u2019t (and shouldn\u2019t) track them all. The real value lies in identifying a competitive set that closely aligns with your property in key areas such as service offerings, hotel size, market positioning, revenue potential, and target audience.<\/p>\n\n\n\n<p><strong>A well-defined comp set matters because it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides <strong>accurate benchmarking<\/strong> for performance and pricing.<\/li>\n\n\n\n<li>Helps you <strong>identify market trends<\/strong> relevant to your segment.<\/li>\n\n\n\n<li>Ensures <strong>more effective revenue management<\/strong> strategies.<\/li>\n\n\n\n<li>Allows <strong>meaningful performance comparisons<\/strong> instead of misleading data from unrelated properties.<\/li>\n\n\n\n<li>Supports <strong>informed decision-making<\/strong> on marketing, promotions, and product development.<\/li>\n<\/ul>\n\n\n\n<p>In short, conducting a thorough hotel competitive set analysis ensures that you benchmark your performance against the right properties that allow smarter pricing and marketing decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Identify_Your_Hotel_Competitors\"><\/span>How Do You Identify Your Hotel Competitors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To analyze your hotel competitors effectively, you must first understand your own strengths and weaknesses.<\/p>\n\n\n\n<p>Start by listing the key features and benefits your property offers, then compare them to the offerings of other hotels in your area. Your major focus should be on hotels that are similar in size, amenities, and target audience.<\/p>\n\n\n\n<p>You must know that successful sales strategies are built on accurate comp set breakdowns, which form the basis of effective hotel performance benchmarking. Moreover, by leveraging AI, you can enhance the efficiency of your sales strategies. This is why you should take the time to research thoroughly, ideally with input from other team members.<\/p>\n\n\n\n<p><strong>Before you start identifying competitors, consider these 5 Ps, the core foundation for defining a comp set. Note them down:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proximity<\/strong> \u2013 How close are they to your location or key attractions?<\/li>\n\n\n\n<li><strong>Pricing<\/strong> \u2013 Are their rates in the same range as yours?<\/li>\n\n\n\n<li><strong>Positioning<\/strong> \u2013 How are they perceived in the market compared to you?<\/li>\n\n\n\n<li><strong>Product<\/strong> \u2013 What services, facilities, and amenities do they offer?<\/li>\n\n\n\n<li><strong>Purpose<\/strong> \u2013 Who are they targeting, and what guest needs are they meeting?<\/li>\n<\/ul>\n\n\n\n<p>Evaluating these factors will give you a sharper sense of who your real competitors are an essential first step in understanding how to create a hotel comp set that accurately reflects your market. After completing this step.<\/p>\n\n\n\n<p><strong>Leverage these strategies for identifying your hotel competitors:<\/strong> \u2013<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Look_For_Hotels_With_Similar_Pricing\"><\/span>1. Look For Hotels With Similar Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For an effective comp set analysis, you must identify the hotels with similar pricing in the area.<\/p>\n\n\n\n<p>To get the pricing data of those competitors, you can use <a href=\"https:\/\/www.makcorps.com\/\">MakCorps Hotel Price API<\/a>.  This API has extensive data as it provides hotel pricing data from 200+ hotels, hotel chains, and online travel agencies around the globe. The data will be in JSON format. <\/p>\n\n\n\n<p><strong><em>Curious? how can you extract the real-time hotel pricing data from the API? Watch the following video:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Use a Hotel Price Comparison API for Your Travel Product | MakCorps Tutorial\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/xVdIKoL6V-E?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.makcorps.com\/signup.html\">Try it for Free<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Subscribe_To_Emails\"><\/span>2. Subscribe To Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To keep a close eye on your competitors, you can subscribe to all of your competitor\u2019s newsletters.<\/p>\n\n\n\n<p>This will help you to recognize their strategy and how they use emails to stay at the top of the mind of their guests.<\/p>\n\n\n\n<p>Also, you will be updated with any new promotions and news that they are using at the present time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Checking_Competitors_Websites_And_Blogs\"><\/span>3. Checking Competitors\u2019 Websites And Blogs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You must go through your competitor\u2019s websites each month and read their blogs on a regular basis.<\/p>\n\n\n\n<p>This will provide you a comparative hotel comp set analysis of what they are offering to that of your own.<\/p>\n\n\n\n<p>If you come across a particular amenity that is becoming a major selling point, you can take note of it.<\/p>\n\n\n\n<p>Think of something else that would solve the similar problem of the customers and also helps you stand out from the competition.<\/p>\n\n\n\n<p>This is an effective method to constantly check up on trends in the current market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Check_Out_Their_Packages\"><\/span>4. Check Out Their Packages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While monitoring your competitors, you will come across different packages that they offer to their guests in exceptional cases.<\/p>\n\n\n\n<p>These can be meeting packages, food and beverage packages, welcome baskets, and much more.<\/p>\n\n\n\n<p>Create a unique and affordable package of your own that will help you stand out from your competition in the respective area.<\/p>\n\n\n\n<p>Inclusive packages are a great option to attract more customers to your hotel as it becomes easy for customers to avail of the benefits instantly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A hotel comp set analysis is a powerful tool for understanding your market and staying competitive despite the tough competition. By identifying it, you can benchmark key performance indicators such as ADR (Average Daily Rate) and RevPAR (Revenue per Available Room) alongside occupancy levels to get a complete picture of your standing in the market.<\/p>\n\n\n\n<p>Tracking ADR and RevPAR not only shows how well you\u2019re monetizing your rooms but also highlights opportunities to adjust pricing, improve guest value, and outperform competitors.<\/p>\n\n\n\n<p>When you combine these insights with real-time competitive pricing data from tools like the <a href=\"https:\/\/www.makcorps.com\/\">MakCorps Hotel Price API<\/a>, you equip your hotel with the intelligence needed to make smart, data-driven decisions that increase revenue and market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div ><style>#sp-ea-2990 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-2990.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-2990.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-2990.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-2990.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-2990.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1754657793\"><div id=\"sp-ea-2990\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_primary_and_secondary_comp_set\"><\/span><a class=\"collapsed\" id=\"ea-header-29900\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse29900\" aria-controls=\"collapse29900\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> What is the difference between a primary and secondary comp set?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse29900\" data-parent=\"#sp-ea-2990\" role=\"region\" aria-labelledby=\"ea-header-29900\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">A <\/span><b>primary comp set<\/b><span style=\"font-weight: 400\"> is made up of your closest direct competitors with similar location, pricing, and amenities.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">On the other hand, the <\/span><b>secondary comp set<\/b><span style=\"font-weight: 400\"> includes indirect competitors such as higher or lower-tier hotels, Airbnb listings, hostels, or vacation rentals that can still attract your target guests.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><span class=\"ez-toc-section\" id=\"How_can_I_use_comp_set_data_to_improve_my_hotels_performance\"><\/span><a class=\"collapsed\" id=\"ea-header-29901\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse29901\" aria-controls=\"collapse29901\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How can I use comp set data to improve my hotel\u2019s performance?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse29901\" data-parent=\"#sp-ea-2990\" role=\"region\" aria-labelledby=\"ea-header-29901\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">By identifying pricing opportunities, spotting underperforming areas, creating competitive packages, and optimizing your marketing strategy to highlight your unique selling points. <\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u26a1 TL;DR \u2013 Hotel Comp Set Analysis \ud83c\udfe8 Choose the Right Competitive Set: Benchmarking against the right hotels ensures accurate performance tracking, smarter pricing, and better revenue management. \ud83d\udcca Key Metrics: Track ADR (Average Daily Rate), RevPAR (Revenue per Available Room), and occupancy for true market insight. \ud83d\udcdd How to Identify Yours: Apply the 5&#8230;<\/p>\n","protected":false},"author":3,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":20,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":2994,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/posts\/859\/revisions\/2994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/media\/861"}],"wp:attachment":[{"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makcorps.com\/blog\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}