{"id":1425,"date":"2023-04-04T11:04:45","date_gmt":"2023-04-04T11:04:45","guid":{"rendered":"https:\/\/www.makcorps.com\/blog\/?p=1425"},"modified":"2025-06-17T09:57:20","modified_gmt":"2025-06-17T09:57:20","slug":"data-analytics-in-hotel-industry","status":"publish","type":"post","link":"https:\/\/www.makcorps.com\/blog\/data-analytics-in-hotel-industry\/","title":{"rendered":"Hotel Data Analytics: How It Is Key to Profit and Efficiency"},"content":{"rendered":"\n

BARC Research shows that businesses using data analytics experience an average of 8% profit growth and a 10% reduction in costs. Even more, 69% of these companies report making better strategic decisions, 54% have stronger control over their operations, and 52% have gained a deeper understanding of their customers.<\/p>\n\n\n\n

\"Impact<\/figure>\n\n\n\n

(Source: BARC Research<\/a>)<\/p>\n\n\n\n

The data understates the necessity of data analytics.

If most of your major moves are still built on guesswork\u2014like trying to predict what your guests want, setting prices you think<\/em> will work, or rolling out strategies you hope<\/em> will succeed\u2014then it\u2019s no wonder the results aren\u2019t meeting your expectations.<\/p>\n\n\n\n

But don\u2019t worry, we\u2019re here to help!

In this blog, we’ll not only explain why data analytics is so useful for your hotel business, but also show you how to put it into action.<\/p>\n\n\n\n

Let’s start by understanding what data analytics is.<\/p>\n\n\n\n

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