Hotel Negotiated Rate Intelligence

Hotel Negotiated Rate Intelligence: Benefits & Utilization

Are empty rooms bringing you down? Time to bring out the big guns to fill them up with hotel-negotiated rate intelligence! 

This powerful tool helps you to offer your guests the best pricing without sacrificing profits.

In this article, we’ll dive into what rate-negotiated intelligence is and how it can boost your hotel’s profit.

Get ready to fill those rooms and watch your profits soar!”

What Is Hotel Negotiated Rate Intelligence?

Here is the simple definition of hotel negotiated rate intelligence:

Simply put, hotel negotiated rate intelligence is a technology of gathering and analyzing data on the special rates that hotels offer to certain groups or individuals to gain a competitive advantage in the marketplace. 

hotel-negotiated rate intelligence can also be called the beating heart of a successful hotel revenue management strategy. It helps in maximizing profitability by finding the perfect balance between filling rooms and maximizing revenue. 

So, if you want to thrive in the cutthroat world of hospitality, you need to utilize the hotel-negotiated rate intelligence tools for your business.

If you still think, why do you need to incorporate the hotel negotiated rate intelligence? Check out the benefits below.

Benefits of hotel-negotiated rate intelligence

(A) Understanding Of Market Trends And Pricing Strategies Of Competitors

Hotel negotiated rate intelligence allows hoteliers and revenue managers to track changes in negotiated rates over time. 

By monitoring changes in hotel pricing, hotels can identify trends in the market and determine whether they need to adjust their rates to remain competitive.

In addition to tracking changes in negotiated rates, hotel negotiated rate intelligence also provides hotels with a deep understanding of the various factors that influence these rates. 

These rate intelligence solutions for negotiated hotel rates allow hoteliers to get current or historical pricing data based on their search preferences. Such as the time of year, the location of the hotel, and the specific hotel room preferences, etc.

By understanding these factors, hotels can tailor their pricing strategies to meet the specific needs of their guests, which can help in boosting the occupancy rate of your hotel and increase revenue.

(B) Ability To Attract High-volume Guests With Competitive Rates

One of the key benefits of hotel-negotiated rate intelligence is the ability to attract high-volume guests by offering rates that make them feel they couldn’t get the best deal anywhere else.

By collecting and analyzing data on the negotiated rates offered by competitors, hoteliers can customize their rates according to the market trends and the specific needs of different types of travelers. 

This allows them to create a hotel room pricing strategy that is tailored to attract customers and increase bookings significantly.

For example, by understanding the preferences of corporate travelers, a hotelier may decide to offer special rates for business travelers staying for extended periods of time. 

Similarly, by analyzing market pricing trends, a hotelier can create pricing tiers that cater to the needs of different groups of travelers, whether they are solo travelers, families, or groups.

In this way, hotel negotiated rate intelligence helps hoteliers craft a pricing strategy that is both competitive and tailored to the needs of their target market to increase bookings.

(C) More Accurate Pricing To Match Market Trends To Maximize Revenue

Utilizing negotiated rate intelligence solutions enables hotels not only to better understand the needs and preferences of their guests but also to stay attuned to market trends and remain competitive in an increasingly crowded marketplace.

By keeping a pulse on market trends and the competitive landscape, hotels can make sure that their prices are competitive and reflect the value they are offering to guests.

Not only does this help hoteliers avoid losing customers due to high pricing, but it also keeps them profitable by alerting them to instances of underpricing in relation to market trends.

(D) Ability To Negotiate Better Rates With Suppliers And Partners

Gathering and analyzing data on negotiated rates allows hotels to gain a more complete understanding of the various factors that shape these special pricing arrangements. 

This includes insights into the needs and preferences of different types of travelers, as well as an awareness of market trends and the competitive landscape.

Armed with this knowledge, hotels can approach negotiations with suppliers and partners from a position of strength, confident in their ability to secure competitive rates that will attract high-volume guests and drive profitability for their business.

For example, let’s say a hotel has a pricing dataset indicating that certain room types or amenities are particularly popular with corporate travelers, who tend to book at higher rates. 

Empowered with this information, the hotel can negotiate more favorable terms with suppliers or partners who can help them secure these types of guests.

How To Utilize Hotel-negotiated Rate Intelligence For Your Business Growth

(A) Understand Your Target Audience

To utilize hotel-negotiated rate intelligence, start by identifying your target audience. Who are the types of guests that you want to attract and retain? 

Once you have a clear understanding of your target audience, you can begin to gather data on their needs and preferences. 

This can include things like the types of amenities they value, their preferred locations, and their budget constraints.

(b) Monitor & Compare Hotel Rates Of Your Competitors

If you’re looking for a way to optimize your hotel’s pricing strategies and attract high-volume guests. 

You need to use a hotel rate shopping tool to monitor the rates offered by your competitors. These tools allow you to see the rates that other hotels in your market are offering, giving you a sense of what the competition is doing.

By keeping an eye on the competition, you can adjust your own rates accordingly and ensure that you are offering a competitive package.

There are a lot of rate shopping tools available in the market with different features that provide immense benefits to your business. Head over to check out, the benefits of a hotel rate shopper.

But, if you’re looking for an all-in-one pricing intelligence solution for a hotel. Makcorps is one of the best hotel api providers that provide the most accurate rate intelligence to hoteliers and OTAs.

Makcorps hotel price API offers a wealth of data on different room pricing options, helping hoteliers to understand the pricing preferences of various types of customers. 

By using this tool, hoteliers can gain a better understanding of the competitive industry dynamics and make informed decisions about their own pricing strategies.

For example, if a hotelier notices that their competitors are offering lower rates for a certain type of room, they may choose to adjust their own pricing in order to stay competitive. In addition to aiding in price comparison, tools like Makcorps hotel api can also be useful in finding the best rates for specific locations and times by allowing users to search.

(C) Crafting A Pricing Strategy That Attracts Valuable Guests

Once you are done with the pricing analysis of your hotel competitors and gained insights into market trends and the preferences of different types of customers. 

It’s time to craft a pricing strategy that attracts valuable guests.

Hoteliers may choose to offer lower rates during slower periods in order to attract more guests, or they may adjust their rates based on the amenities and services they offer. 

(D) Secure Deals With OTAs And Partners

You can literally unleash your inner negotiating ninja with hotel-negotiated rate intelligence! 

Using this, you no longer will be making wild guesses at what your prices should be.

Instead, you’ll be able to confidently present rates based on market trends and data, leaving your suppliers and partners in awe of your business-savvy acumen.

Go forth and secure deals with OTAs and Partners using hotel-negotiated rate intelligence for business growth.


We hope you enjoyed learning about how this powerful tool can supercharge your business and boost your profits.

Time to go forth and find the perfect rate intelligence tool to help you soar to new heights. 

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